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Let’s Go Biking

Cover and Interior Design | MAP DESIGN | BRANDING | ILLUSTRATION

 

CLIENT: Colleen MacDonald | Let's Go Biking
PROJECT DATE: July 2018


Let’s Go Biking is a 120-page guidebook that contains over 80 easy, interesting, and adventurous routes throughout Vancouver, British Columbia. It was designed to be easy to read and carry on a bike ride, and its routes were created for people of all ages and abilities. The full-colour magazine format is full of inspiring local photos and hand-drawn illustrations to give the book a friendly, approachable feel.

I remastered and simplified over 100 of Colleen's personal map routes for the book and the blog using vector software, great attention to detail, and an eye for the final book design. From there, I moved on to the branding, art direction and layout of the book, blog header and map pages. The end result is a beautiful guidebook and an inviting brand that enthusiastically promotes Vancouver's stunning cityscapes and scenery. 

The print book is available for purchase through Colleen's blog, letsgobiking.net or at local Vancouver and Whistler booksellers including Indigo, Chapters, Book Warehouse and Waves Coffee.


I’m so pleased to have found Laura – she has a good eye for design, is a creative problem solver, and works quickly. She’s keen to try anything new and is excited when there is a challenge. I highly recommend her and will hire her again!
— Colleen MacDonald, Author of Let's Go Biking